Gold Coast Email Marketing for Small Business
Think about you current clients on the Gold Coast that you have done business with in the past. Have they returned for repeat business? Maybe they have forgotten about you. Using email marketing will keep you fresh in their minds and by creating a targeted campaign you will have them return.
Our approach to email marketing generally follows this process:
Formulate purpose and targeted outcomes of the email marketing campaign.
Design creative. This would include the aesthetic and content of the email to be sent, as well as any auto-responders or reply emails. We will discuss and create visuals as well as content to engage your email marketing recipients. Juicy Online Media can create both complex, bespoke email newsletter designs for your business as well as template based designs which allow you to build your marketing emails yourself.
Procure mailing list. The majority of our clients have built up an opt-in mailing list but these can also be purchased from direct marketing companies. The obvious risk of a purchased mailing list is that the recipients (although they are opt-in) are not going to expect your email and will possibly delete your email. We suggest that rather than purchasing a database is to approach businesses that use their email marketing to include sponsored articles to drive traffic to your business.
Send email campaign. This would be achieved by using one of mass email broadcast systems. Unlike sending emails from your computer, mass emailing systems provide a very detailed approach to allow for statistical data about opens and click throughs. They also follow Spam Acts to provide the receivers peace of mind. Further details below.
Analyse campaign metrics. With our systems, you can see how many people opened your email and what links they clicked on in your email campaign. This is invaluable in assessing the return on your email marketing investment. The more information you can grab about your marketing efforts and your clients, the better the return.
Do you have a signup form on your website to collect visitors opt-in email addresses? You can even use your social media to get people to signup to your email marketing. We are able to setup your email marketing and if you feel confident in doing it yourself afterwards, we can show you how.
Read through our News Feed about other interesting ideas on how to create a great email marketing campaign for your Gold Coast business.