What to ask when having a website built

Building a new website for your business can be an exciting project, however it’s important to be sure that you understand what your new website wants to achieve, and what to look for when hiring a web designer.

It’s important that you hire a web designer who understands how to effectively design a website, that will increase your sales and allow your customers to easily navigate the pages.

What platform is best for your business

There is quite a large range of different website platforms out there these days, so it’s important that you ask your web designer which one will be best for your business. A skilled and knowledgeable website designer will be able to easily assist you with the pre-design planning stage and ensure that their recommendations are specifically tailored to your digital business.

If your business specialises in photography the Square Space platform might be best for your business, compared to the other various options which also available. An expert web designer will be able to explain this to you along with the reasons as to why.

WordPress is one of the world’s most common platforms which business websites are designed on, but there are also numerous other alternatives such as the Drupal platform.

Why is responsive design important?

In today’s fast-paced digital world, many consumers browse the Internet on their smartphones and on hand-held devices. It is important that your business website is responsive so that people who are not visiting your website on a desktop computer, can clearly view your content which you publish. A responsive design will ensure that no matter how people access your business website, they will be able to easily navigate the pages and see what you have to offer.

Pre-made templates or custom built

An important question which you need to ask is will your business website be using pre-made templates which can look similar to your competitors, or will you be using a custom built one? It’s important that you get this right as these two different types can vary immensely.

Premade templates can ensure that you have a website design uploaded and ready to go quickly, while a custom-built template will ensure that your business website stands out on its own with a unique design.

There are many different pros and cons to both options, so it's important that you sit down with your website designer and discuss the direction of your website and what you want it to achieve. This will help to ensure that your website is designed with your audience in mind and that you'll be able to effectively communicate with people when they arrive on your business website.