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When we have a new client, we always have a set of standards that we work from when commencing SEO for a website. Here are some of the things we focus on.

Page Match for a Given Keyword

We often hear clients say, “put the keywords all over the site”. However, it is actually better to have a single page dedicated to the keyword and have other pages link back to that page. Deploying the same keywords across an entire site confuses search engine crawlers. By ensuring each page is cared for lets users dive deeper into detailed content by developing targeted landing pages.

Internal Linking

For every website we write SEO content for one or two primary pages. Our internal linking uses a variety of signal phrases like “Gold Coast Web Project Management” and “Gold Coast SEO”. Some of the best links are those using keywords. Internal links work like a compass, pointing towards the right page for each keyword targeted.

Formatting

Specific formatting of each keyword on a page triggers more search traffic. Bolded, underlined and italicised keywords are quickly identified by search engines as targeted keywords. Dynamic keyword insertion, a tactic we use for AdWords campaigns, are formatted keywords that show up in the organic search results, drawing the eye quickly to the phrase. Just think about how you would read a page. If something is highlighted, your eye is drawn to the word.

Image Filenames

Image search is second only to web search, but search engines can’t read an image like they can a webpage. We take measures to ensure that each photo posted on a website or blog is optimised to gain search traffic. Changing the filename of an image, along with adding “Alt” text is the most effective strategy for getting rankings on Google Images.

Custom Title Tags

Title tags are written to emphasise relevance and solution to search queries. Search engines pay particular attention to titles, and we customise titles for the one webpage to display differently across search results and the website or blog.

Custom Meta Descriptions

Meta descriptions are brief summaries of webpages. They show up directly both in organic search results and as previews on the results page to show the visitor what they’ll learn from your site.

There are plenty of other things that come into play when doing search engine optimisation for a website. Keep reading through the News Feed to see more.