Many people dismiss Bing Ads thinking that there is not many people who use it but that is not the case. According to a Microsoft Internal Customised Report from 2013 says that there were 5.56 million uniques searchers using Bing in Australia that year and 333,000 do not use Google and 85 million users worldwide. Just think about all those people that you are missing out on. The report has also stated that people who use Bing spend 136% more than the average Google search user.
An idea that could work for you is to move some of your Pay Per Click Paid Advertising budget across from Google AdWords and find some more unique searchers. While we are not saying you should abandon one over the other, it could benefit you to spread your budget across to try it out. One of the functions of Bing Ads is that you can import your PPC data from AdWords, so setting up can be made much easier without having to reenter it. Bing Ads also have strong fraud controls in place and many of the same geographic targeting features that you use in AdWords and integrates with some of the most commonly used Microsoft software products.
Using Bing Ads can be a very cost effective way to target a unique group of search users. Juicy Online Media are one of the very few in Australia that are Certified Bing Ads Professionals servicing in and around the Gold Coast, Sunshine Coast, Ballina, Byron Bay, Lismore and Coffs Harbour so speak with us today to discuss using Bing Ads.