You may already know that Pay Per Click advertising on search engines such as Google is capable of sending large amounts of quality engaged customers to your company’s website, but did you know that you can also do the same thing on Bing?

Bing is the second largest search engine after Google and nowadays it’s even larger than Yahoo’s advertising platform. Bing’s popularity is increasing in Australia and America, every month it’s market share and popularity grows. So it makes solid business sense to copy your targeted and converting advertisements on the Google Adwords platform and replicate them onto the Bing Advertising pay per click publishers platform.

Advertising on Bing is cost effective as the Pay Per Click rate is much lower than that of the Google Adwords platform. This means that your company can get a much higher ranking position when targeting competitive keyword phrases and at the same time end up paying a lower cost per click. While it is true that the Bing search engine doesn’t currently have the same large volume of traffic or audience reach that Google Adwords has, you still do have the benefits of receiving lower cost clicks and having the potential of converting those clicks into paying customers.