Content Marketing is one of the most important tasks you can do to create interest and buzz about your small business whether it be on your website, social media or on other blogs. It helps with your SEO, keywords and phrases and gets people who want to read your content to your site or social channel. There are a few ways to best help your content be viewed better by search engines. For this post, we will discuss text based content for websites and social media.
With your social media posts you need to focus on getting the message across with very few words and use images to grab peoples attention. There is so much information out there that you need to grab a readers attention quickly and get them back to your site to keep them reading in more detail. You can look at social media as a headline for your content and tour website as the big deal. That is not saying that you should be cutting your social posts down to nothing but the point is to be engaging enough that the reader will click through.
On your website, the best way to isolate keywords is to dedicate a keyword or phrase to a single page. It helps you control how your website looks and makes the single page a stronger signal to search engines. This also relates to your blog posts so try and focus on a topic and stick with it throughout your page. Try and use images to boost your content on your pages.
It is important to try and gain quality links back to your website as this is one of the many ways search engines decide how to rank you for certain content and keywords. The old saying of quality of quantity is never more true when it comes to this. Try and avoid using bad quality links from non related website just for the sake of getting a link. They will not help you in the longterm and will only hinder your growth. The better the link back to your site means that it is another avenue for people to find your site relating to what they are reading elsewhere.