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There are many benefits you and your business can benefit from publishing your own newsletter.

Keeping In touch with your clients

Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a email newsletter? An email newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

Gaining new clients

Unless they have an immediate need or came to you through a referral, most potential customers will not buy straight away. Often they will shop around and compare which means you may not see them again. However if you have a free email newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free, they can also learn more about your interaction with your existing customers. An email newsletter can be a very simple strategy to turn a visitor into a lifetime customer.

Tell them why you are good at what you do

No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your chosen market. Share your knowledge through your email newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Some questions that get asked about email newsletters and Email Marketing.

What is an email newsletter?

Just like their paper counterparts, email newsletters deliver written messages usually relating to a common theme or topic.

Some newsletters are delivered only via email while others are delivered only on the web for download. Most are delivered in some combination of the two. Most newsletters are delivered via email but also available immediately via a website or blog page and RSS feed.

You can choose the method is most suited to you and your audience.

How do you publish an email newsletter?

Known as Email Marketing, it is much easier to start publication of your own email newsletter than it is to start up a print publication. You simply need to decide on a topic, name your publication and start writing. It is easy to find an audience (beyond your own customer base if you choose) through the various newsletter directories around the internet as well as going directly to the source, for example discussion boards for people interested in your topic.

You will need to determine a delivery method, which means most likely setting up a page on your website or creating an archive for your issues once they are created, which could mean setting up a blog and tracking your readers clicks and downloads. It is best to setup up a mailing or autoresponder service. However you can use free tools to do any of these things.

We say to most clients that have a limited budget but want a good quality newsletter to use Mailchimp. Get in contact with us today to discuss your Email Marketing requirements.

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