Social Media is an ever changing world with each of the main channels having their own unique style, demographic and advertising opportunities. Each demands a different approach, content and ways to advertise your small business and Facebook is no different.
There are multiple ways to advertise your small business through Facebook but one of the ways is through remarketing to those who have already been on your site before.
By placing a small piece of code. much like how you place the Google Analytics code, Facebook can track the person visiting your website and advertise to them when they are on Facebook. It is very effective and has been used online for quite a while. You may have seen an advertisement from a website that you have visited previously pop up on many other sites and often. It is most likely that the website you visited was using Google Adwords and is now trying to get you to return.
Many people talk about that they want heaps of followers and while this may look good, unless you are getting them to sign up to a newsletter so you can email them later, having many followers does not serve a purpose. It has been reported since the changes to way Facebook serves its content from Pages, engagement per post is around 5% and sometimes much lower. Long gone are the days when a post reached over 50% of your follower audience without boosting it.