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As a general rule of thumb, people go back to a blog when it is relatable and when they know that they will always be able to get informative and engaging content from it. Being successful at blogging has no secret formula and it all depends on the kind of vibe which you portray to your audience through your writing.

When it comes to gaining return visitors to your blog, the following are a few simple ways in which you can entice your readers to remain loyal.

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Be authentic

Your audience will appreciate you more when you are true to yourself and you are credible with what you say. After all, authenticity has more longevity than simply following along with bandwagon trends. Copying directly from another blogger’s style is another no-no. Your readers love your blog because it is an extension of yourself and you engage with them through informative written content which is relevant to their lives. It is easy for them to return to your blog when they can expect original work from you every time.

Create informative content

While originality is important, you should also pay attention to your content and if your readers find it relatable or not. If you are aiming for your visitors to be frequent readers, you need to capture their attention and you can do this by being creative and engaging at the same time. It can be by providing solutions to common problems, talking about a topic that is not often touched upon, or whatever you think will work best for your audience.

Engage with your readers

Communication is important when it comes to blogging. You need to engage with your readers so that you can learn what works best for your blog and what doesn’t. Effectively engaging with your audience through the writing of informative blog posts, is one of the best ways of growing your followers and becoming an influencer in your industry. Reader engagement is often one of the most under utilised methods of growing both your brand and your visitor numbers. Be sure to focus on this the next time you are preparing to write another engaging blog post.