It is a common question amongst many whether social shares impact rankings or not. Either way, the more social shares means more traffic to your website. Given that you will receive more traffic generally means that the person who likes the content may link back to you, and more natural quality links mean better rankings. We know this sounds as clear as mud but here are a few ways to develop your social sharing possibilities.
Yes they sometimes look out of place but try an add social sharing buttons to your website pages. There are plenty of plugins that can help you with this. If you do not want them all over your website, try and place them where the most valuable content is.
If you have a blog, which we hope you do, ask your readers to share a specific web page via Twitter or Facebook. Remember that word of mouth is free and works well with interesting content.
Try and find influential social media users. Perhaps asking them to share your website page as well. Not only are you getting free advertising but their broad market reach allows your content to spread further and often means that other social media influencers will notice and share again. Follow these social influencers, get to know them, their favourite topics and when they generally post and look at who they follow.
Offer a free ebook for sharing content from your website. This is a win-win situation for everyone. The sharer will receive your awesome new book and your message gets out to their audience.
Have you tried Hootsuite? It is a very simple to use system that you are able to plan your posts in advance. The great thing about this is that you can have posts about your content going out to your followers at the best times to catch their interest without having to sit at a computer every hour or so.
If you have a budget to play with, use paid advertising through Facebook or Twitter. If you have never used those services before, Juicy Online Media can help.
If you have a blog, which we hope you do, ask your readers to share a specific web page via Twitter or Facebook. Remember that word of mouth is free and works well with interesting content.
