Google is constantly evolving its algorithm and the type of data shown within its search results are constantly changing too. Google’s recently introduced Hummingbird update is a new beginning of change in search engine optimisation. Owing to the Hummingbird update, Google is now able to understand the meaning of words and phrases all the more well. It is a platform that enables Google to better handle “conversational” search queries. Therefore, when you are creating your content you need to ensure that the content is eligible in answering specific questions that may be put up by visitors. For instance, ”how to get best salary package” or ”what is the biggest planet in our solar system” rather than ”best salary package” or ”biggest planet in our solar system.”

Google found that 95% of mobile users look up for local information on their phones and the primary functions are calling or visiting a business. Local Search Engine Optimisation (Local SEO) is now an indispensable part of every business and brand. Local SEO helps (in a big way) to attract the targeted traffic because it focusses on providing the relevant results/information to a search user based on their current location.

With the rise of the smartphone and other advanced search engine algorithms, it has become very convenient to look for and find relevant content. To target a specific audience, translating some of your website’s content into multiple languages can be a great idea. It will not duplicate your content but will indeed help you attract more organic traffic. Even if you do not translate your content, you may still get some traffic from Google’s international search engines, but if you translate your content into multiple languages it will greatly influence the desired audience to your website. But before you plunge into that, do formulate a strategy for coordinating translation and SEO to reach more users.

Today, everyone is connected all throughout via different gadgets, more particularly, via their smartphones. It is really essential for your website to be mobile compatible. Moreover, Google has found a substantial rise in the mobile searches recently. This is why Google is taking load time of websites into account while ranking sites. So, if you aspire to have the best rankings in search engines especially Google, make sure your site is responsive and loads fast.