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How to improve your Instagram strategy

As a business owner you want to use Instagram as an effective marketing tool for your business, as using Instagram is much more than just posting for fun. This popular social media network can be used to promote your products and services as well as building your email contact list and generating highly engaged leads or conversions.

Create a strategy for promoting your business

A strong strategy focused around your brand’s voice is a guaranteed way of generating a highly engaged audience, that follows your company and looks forward to the message and content which you regularly publish.

By creating an engaging strategy, this is one way in which the content you create can have a high chance of going viral. As Instagram is an image based social media network, creative photography always does well on this platform and the users of it engage with this style of non intrusive marketing.

To increase the amount of subscribers to your company’s email list, it’s always a clever idea to offer free products which are perceived by your audience to be of a high value. You can use a free ebook for example to generate leads and increase new subscribers.

Where to find content to post

User driven and created content is the best content which a company can hope to attract to their social media accounts and Instagram is no exception.

By frequently posting and testing the content which you publish, your business can discover what resonates best with your audience and use this information to create your future content posting schedule.

The most important thing to keep in mind at all times is your growth strategy when posting content to Instagram and how you can attract more influencers to your social media page. By creating mutually profitable relationships with other businesses in your market, you can grow your reach and influence much faster.