As social media continues to evolve, you can use hashtags on different social media platforms including Twitter, Instagram, and Facebook, three of the most commonly used social media accounts.
Hashtags on Twitter. Among all the social media platforms, Twitter was the first to utilize hashtags. Using the right hashtags can attract a targeted group of people that use the similar sets of hashtags. Twitter is mostly used by companies to engage with their audiences.
Hashtags on Instagram. Just like on Twitter, hashtags are also widely used on Instagram, but on this platform, more hashtags are better. You can post as many hashtags as you can here since it doesn’t have a short character limit like Twitter. Businesses in different industries maximize the use of hashtags by posting more than ten hashtags per photo.
Hashtags on Facebook. Unlike the two above social media platforms that encourage the use of hashtags, this method is not as successful when used on Facebook. But it doesn’t mean to say that you can’t use it. With Facebook, less is better. One or two hashtags is often enough to get your brand message across.