How to use keywords to help improve your Search Rankings.

When choosing keywords in your website, always use relevant words that are commonly used by your target market. For example, if your business is a yoga instructor, use these specific words in your website’s text. Avoid obscure terms and focus on descriptive words that people use in their day to day conversation. Using keywords throughout your text, in titles and in the website’s meta data will improve your chances of a higher search results. Have a look at the information below as it describes other tips for using keywords on your website.

Titles Tags
Every search engine result is headed by a Title Tag. These are the headings people click on to enter a website. When writing Title Tags, use words that accurately describe your website’s content and keep the character count below 70. This is because search engines only display 70 characters in their Title Tags. If you are targeting a number of keywords, this length may be exceeded.

Keyword Positioning
Placing your keywords at the beginning of your Title Tag will make them more visible to search engines and users. By positioning keywords near the front of your Title Tag, it is more likely that people will identify your website as relevant and click into it first as will the search engine.

Repeating Keywords in Your Text
Filling your websites content with keywords will not help you achieve a higher search engine ranking. Search engines do not like websites with high keyword counts and the nor will your readers. Always go back and read through your page before making it live. If it sounds too much, then it most likely is. Repeat keywords approximately 3 times within the text of your web page. If your web page has a large amount of text, the amount may be increased proportionally.

Bolding Keywords
We suggest bolding or italicising one keyword per web page to make it appear more visible to search engines. To keep the text on your website looking balanced, bold a keyword towards the top of your web page.

Keywords & Images
Although search engines cannot read image files, they are able to read the descriptions attached to them
in ‘alt attributes. Clearly labelling all images helps relevant information be seen and does not go to waste. It also makes your images more visible in image searches.

Keywords in URLs
A URL or Uniform Resource Locator is typed into the address bar of an internet browser to find a website, much like a physical address. For example, to find Juicy Online Media, a user would type www.juicyonlinemedia.com.au into the address bar. Best practice indicates that a keyword should be used once in your URL to make your website appear more relevant to people. It is also important to keep your URL short, making it easier for people to remember. Our URL is rather long but includes our main core business which is why it is chosen.

Researching Keywords
Determining suitable keywords for a website means researching your target market thoroughly. By discovering what keywords people commonly search for, we can gain insight into potential clients and can work out which keywords to focus your website on. By keeping in touch with keywords, we can spot changes in consumer behaviour and react to them ahead of time.

Choosing Keywords
We use various keyword resources to obtain data regarding keyword usage. This data is recorded every time a person types a keyword or phrase into a search engine. These keyword resources cannot place a value on keywords, so Juicy Online Media must use other strategies to determine the value of a keyword. Take into account the amount of traffic and if there high competition.

What is the Keyword Value
A keyword must relate to the information contained on your website. Search providers make sure that a keyword is relatable to your website. To determine the right keyword for your website, we predict what questions a searching user is likely to ask when looking for information. Once this question is known, we will then work out which keywords answer this question accurately. If the resulting keywords are likely to provide financial gains or exposure then the keyword is considered valuable.

Ranking for Competitive Keywords
Ranking well for a competitive keyword provides fantastic exposure for your business.On the flip side, some keywords are so competitive that ranking for them is nearly impossible to achieve.A competitive industry such as female makeup may have well over 30 established websites ranking for some amazing keywords. Sometimes budgets come into play so you need to consider alternatives.In this situation, think outside of the square and find keywords that are less obvious but still attract quality traffic. Due to recent updates with Google, try and use long tail keywords to best suit the search criteria to give further possibilities.

Now this could all be as clear as mud and that is where Juicy Online Media can help. Feel free to contact us and we will give you a hand.