A large percentage of users currently active on Pinterest click on pins which go to articles of interest, blog posts, as well as image content. Less than half of the same users are reported to click through to big brands or shopping sites. This clearly demonstrates that engaging content is what people are seeking out and they don’t want to be sold to. Consumers want to pick and choose the time which they buy from brands, of their choosing.
By ensuring that your business marketing campaigns keep this in mind, you will be able to grow an impressive audience which looks forward to the content which you post, be it infographics, blog entries, or even content updates built around your company’s’ staff.