What to include on your LinkedIn profile

LinkedIn has been utilised by hundreds of Australian business owners due to its benefits in connecting business owners from varying markets and it’s many networking opportunities. Unlike other social media platforms, LinkedIn is entirely professional which makes it an excellent tool to engage with your fellow business owners in your target industry.

Having a solid LinkedIn profile will help you expand your reach and grow your audience of networked professionals. You can also take advantage of this professional social media network to create business two business opportunities and increase your bottom line.

Write a strong profile

A strong LinkedIn profile will allow other professionals to learn more about you, the company which you work for and what your industry skills are. Your confidence in your words will show others how competent your are in the industry in which you work in. After all, interested business owners and professionals will mostly look for professionalism in your profile so that’s what you will want to show people looking at your profile.

Your LinkedIn profile works much in the same way as a resume would, where you input the basic information about your previous work, as well as your present skills and knowledge. This is where other professionals will base their judgement on your competence as a business owner. Upload a professional photo and maximise the space that you are provided with, so that viewers of your page will have all of the necessary information about you at hand.

Share compelling stories

Although LinkedIn is a professional platform, it helps to share stories with your fellow entrepreneurs and let them know that you are on the same journey. It can be about a project that you have previously worked on or an accomplishment that you have done. Writing relatable stories helps your network of connections expand their knowledge about you as an industry professional.

Leave your contact information

Your excellent LinkedIn profile would be all for nothing if you don’t remember to leave your current contact information in your profile. This is where potential investors or business partners can reach you or contact you for more information regarding your business.

The most basic contact information you can provide is your email address. If you want more people to get in contact with you, you can also leave your personal or business phone number.

If you have a business website you can also add this to your profile and provide other LinkedIn members with more information about your business and the industry in which you work in.