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Why you need a local focus in your SEO

Regardless of where in Queensland your business is located or the products and services which you offer your customers, you must ensure that your business website has a local focus. One of the best ways to do this is to ensure that your SEO strategy takes this into consideration. When you apply local SEO to your business website, you’ll be able to reap the benefits from the search engines such as Google and Bing. Since the most recent Google algorithm changes and updates, local relevance has only grown more important.

As a business owner in a competitive local market it’s vital that your digital strategy focuses on local SEO. If you have not already factored this into your marketing strategy, right now is a great time to start. Local SEO has risen to a high level of importance and will only continue to do so over the coming years. More so than ever, everyday Australians are using Google and Bing search to find service providers in their local area.They do this by using keyword phrases to find the information which they are searching for.

Local SEO will continue to have a large impact on your business so it’s vital that you take advantage of this today, to stay competitive tomorrow. As search engines like Google continue to give people exactly what they are searching for, your digital marketing strategy must include a local focus. Doing so will ensure that you’ll be well positioned to benefit from this in the future. As a small business owner, it can often be difficult finding the time or understanding how to use tools such as Google Analytics, webmaster tools, and so on.

At Juicy Online Media, we have been helping hundreds of local small business owners to take advantage of people searching for their business through local SEO. Every year in Australia millions of people search in Google and Bing for local businesses in their immediate area. Long gone are the days where a potential customer would flick through the Yellow Pages, searching for a local restaurant, plumber, or other service provider.

With competition increasing, as a small business owner it's vital that you incorporate a local focus when it comes to your SEO efforts. One of the most simplest and efficient things that you can do is to optimise your business website for local searches, This will ensure that your business will favourably appear in the local Google search results.