This is a very simplified way of understanding but SEO is a type of online marketing used to send visitors through a request for a keyword when they use a search engine. Users type in a search term into a search engine, if the website is listed then the search engine returns pages of relevant websites for shopping, entertainment, research or business based on the keywords used in the query. For example Gold Coast Web Project Management.. It will bring up websites with those terms.
Although SEO sounds simple, it can be very time consuming. Search engine optimisation is based on a series of aggregate factors that require content (the quantity is dependent on the subject or amount of competition, relevance (the more unique the better) and reputable signals of trust and reciprocity from your peers through backlinks.Search engines interpret the context of your pages and assign them with a particular value based on how important they are based on the topic. After the page has been analysed, search engines pass it along to others who use keywords related to the topic.What is often overlooked in SEO is the post click marketing process after visitors arrive which develops revenue. It is equally important to create this post click agenda as it was to get them there by creating a reason to stay or to take action a particular action.
Internet marketing is less dependent on the method, but more about the results they produce. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites and email marketing. Many businesses optimise without even considering conversion. Before spending 4-6 months targeting a competitive keyword to gain traction, you need have a clear action plan to convert the visitor.From the SEO service side of things, there needs to be a well planned balance. Search engine optimisation is not a cure for everything, it is a way to broaden the sales funnel and filters relevant traffic based on search behaviour and intent.Remember SEO is passive in the sense that it merely attempts to intersect points of relevance within context by using search terms (keywords) that someone may type in when searching.
SEO does not do your business development for you. It helps position your website pages to appear when people search. Which means your message needs to be ready to go when an appropriate user or customer comes along.Based on how well your pages are aligned to a topic, the degree of internal connection they have with other related pages, how well they are linked together and what type of authority either the website can develop or that page can develop determines how important it is in the search engines index. We know this sounds confusing. If your site is well linked inside itself, the quality of your content is high and it relates well to the search query of the user, then your website can rank well in search engine results.As a result, a page considered more reputable and relevant gets a position higher up in the search engine results pages. However, despite the keyword or what the website or page is optimised for, it is only 50% of the equation, what happens next is even more important (marketing and conversion).
This is where Internet marketing and SEO are different. Internet marketing represents many practices that serve one purpose, to generate more business.In addition to return visitors, in order for a website to survive, it does need new visitors. The more new visitors that frequent your website, the more likelihood that they will mention it on social media, return to see what else your website has to offer -which could lead to an eventual sale conversion.The simple point is that by reaching a broader audience with your website (through multiple channels), you are less vested in dependency on one marketing channel and can segment traffic using analytics to split test which stream of visitors produces the higher rate of conversion or user engagement.In which case there is always PPC, Email marketing, Video Optimisation, Landing Page Optimisation, Podcasts and Social Media Marketing or other evolving segments to aid the process of increasing sales revenue and enhancing visitor retention.
Naturally the value of marketing is dependent on the need to reach the audience who needs your product or service most and depending on the competition for those customers changes the scope of that value.However, regardless of the process of acquisition the need to reach potential customers is paramount for the growth of your business. Reaching consumers when they need it with the right message and creating enough appeal to funnel them to the right offer or landing page can either make or break your revenue attempts.No two websites are the same, the methods you use will may be different, as is the audience and what it wants. What matters most is, does it work to your needs, how well, and at what cost?