For most small businesses the hardest part of marketing is gaining brand awareness on a tiny budget. When you donâ€™t have the mega-bucks marketing budget then many traditional advertising campaigns will be out of the question for you, but donâ€™t fret, help is just a few clicks away!
These days it is easier than ever to reach your target audience online using social media for a fraction of the cost usually spent on traditional marketing. You can start the accounts for free, decide how much time you want to dedicate to promoting them and spend a few dollars on highly targeted ads and promotions to get the ball rolling. The good news is that social media is a great way to get some free and low cost marketing. Unfortunately, not everyone leaps into the deep end of the social media pool with a plan in mind.
Before you start your small business social media marketing, have a firm plan in mind with strategic goals and action steps to get you there. Know your audience inside and out and match their online presence with the type of social media you choose to spend time on. For instance, if you are targeting teenagers then you will want to stay away from LinkedIn and if you mostly want to work on B2B sales then Facebook might not be the way to go. Each social media site has its own unique niche of followers.
Fill your social media account with education based content that is highly visual and easy to share. You can get viral content buzz going with the right visual images. Remember, you want to build your brand online slowly without shoving hard-edged marketing messages at potential customers. Social Media works best when you are genuinely sharing information and starting relevant conversations. Using these methods you will gain a loyal following for your business.
Funnily enough, we do the social media for many small businesses to develop their business and gain new followers. If you do not have the time to create posts, tweets or content, Juicy Online Media can do this for you and it can be cheaper than what you think.