Social media plays a big role these days when it comes to digital marketing for many Australian business owners and at the same time has become a way for people to connect with each other. Social media allows businesses to communicate with their audiences while providing consumers an opportunity to communicate with their chosen brands with ease and convenience.

However, despite the advantages that social media brings us all, there should be limits on engaging with personal social media accounts, especially during work hours in a workplace. Smart Australian companies should have existing social media policies in place for their staff, to ensure a professional environment in the workplace while limiting the use of social media when appropriate.

While this article may contain tips on the proper development of a social media policy for work, it does not constitute the basis of a legal document and is merely tips and advice. A company should always refer to relevant laws before creating a sound corporate social media policy.

Meet with your team

It is not advisable to come up with a social media policy all on your own and you should discuss this with your team before making any decisions. This is an important step and will help you to ensure the welfare of everyone in your company and that the proper usage of social media during work hours is covered.

Specify staff responsibilities

Proper social media account usage is often neglected because of the lack of proper work dissemination. When creating your company’s social media policy, you should consider your worker’s job titles and create policies that fit their duties and responsibilities. For example, your marketing team should have more access to your corporate social media accounts than the director of your sales department or your staff in the IT department.

With each of the levels of access, what are your employees allowed to do? Is everyone going to post content and respond to comments? You need to break down the roles of each job position and what the access will offer each. Too many fingers in the pie can create chaos so this needs to be clearly defined.

Consider legal ramifications

The social media networks are widespread with conversations occurring in real time. Companies should always consider the legal ramifications of using this digital marketing medium and that all staff understand and follow proper in-house procedures. Should staff be granted the option to post about your business on their own social media or should it be a clear no?

The conversations on social media networks conducted by your team members, should always be done so following the correct guidelines to ensure that no unlawful or liable activities occur. As representatives of your business, the actions which your staff take on the social media networks, ultimately are conducted as a reflection of your brand and what your business has to say.