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Content in social media would not be successful unless it has been seen, read or pondered upon. Therefore, it is important to identify when your audience is most likely to earwig onto your social media posts and networks. If you share your content when your users are profusely engaged at the social networking site, you will not only get much exposure but also notice an incredible increase in traffic.

Are you aware that your followers prefer connecting to social media sites during specific hours. A thorough research and detailed survey made the following revelations regarding the peak engagement times for Facebook, Twitter, LinkedIn and Instagram.

Social media has become such an integral part of everyone’s life today that most people make it a point to check out their social networks immediately after waking up in the morning. Therefore, mornings are definitely a good time to share content. But research has also found that often people are in a hurry in the mornings and do not pay full attention to the morning posts. Posting during afternoons after 12pm are considered more fruitful (than mornings) as people are usually half drained due to work and tend to take a break by visiting social media sites. Equally effective times are during evenings starting at 6pm when people are most likely to look for something to keep them occupied as they commute home from work. Similarly, after 8pm, as users are most likely to share and click content as they unwind at night.

the perfect time

As regards the perfect days, engagement has been seen to fall 3.5% below average for content published from Monday through Wednesday in Facebook. Thursday and Friday are therefore, considered the best social media post times in Facebook. Buddy Media rightly says, “the less people want to be at work, the more they are on Facebook!!

Twitter invites 14% more engagement during weekdays than weekends. The guess being that businesses work with other businesses during the weekdays, while customers explore with brands during the weekend.

However, the scene seems pretty different for LinkedIn. LinkedIn is the top B2B social media lead generation source and it considers weekdays during business hours the best time to upload content. After analysing data from 14million users, AddThis stated that the highest number of clicks and shares were usually made on Tuesdays, 10am-11am.

According to TrackMaven, users’ interaction with Instagram stays consistent throughout the week, with slight hikes on Monday and slight dips on Sundays.

So, next time you intend to put up something on social media, tailor your posts thinking as to what is the best time to post and thereby, gain optimum traffic and social applause.