When it comes to creating a digital presence on the social media networks, there is a lot of conflicting information and it can be hard for business owners to decide which methods are the best to follow, when it comes to creating their social media marketing campaigns.

Create business accounts on the popular social networks

Businesses which plan a long term content posting schedule on the social media platforms are the ones which do much better in the long run, compared to those which just set up an account and then forget about it.By targeting not only the big social media networks such as Facebook, smart businesses can also attract followers from the smaller ones such as Pinterest and Tumblr.

Connect with your social media followers

Posting engaging and thought provoking content on the social media networks is one thing, remembering to be socialand talking to your audience of followers is another. It’s always important to keep in mind the ratio of giving informative content VS trying to sell your product or service.

The whole point of social media marketing is to be social, if you keep trying to sell to your audience all of the time, they will not be engaged with your brand voice and won’t be responsive to the content which you do publish.

In summary

It doesn’t really matter if you’re a sole business owner or a medium sized business. When it comes to social media marketing everyone is one the same level playing field and the audience decides if they wish to engage with your business or not.By creating informative and engaging content and sharing it with your audience on a regular basis, you will be able to grow a passionate group of followers of your product or service. The main deciding factor in the success of your digital marketing efforts is how social you are. The more you engage with your followers, the more your audience will grow.