It is important that you understand how to increase your website traffic, but even more important is being able to read your website traffic statistics. Without understanding your website traffic statistics, you may be unaware of how little traffic you really are getting. It is vital that you know things such as how many visitors you are receiving, what time of the day you receive the most traffic and what things on your website seem to be the most popular. If you understand your website traffic statistics you will be able to do all of these things and more.
By knowing your website traffic statistics you can determine where most of your traffic is coming from to help you know what keywords to optimise. This will in turn help you climb higher on the search engines thus generating higher traffic.
If you make changes to your website before the rush, returning visitors will notice the changes and be more apt to return again to see what else you have added. New content is important in continuously drawing visitors back for more. Another advantage to knowing your website traffic statistics and what time of the day is most crowded is you can put specials on at that time. Knowing when you will be receiving a rush allows you to put special offers and bonuses on for a few hours during the most crowded times. This will impress your visitors and create more return visitors with referrals as well.
Knowing your website traffic statistics is important, but is much easier if you use a site stats program. Some of the more popular programs include Awstats, Webalizer, and Analog. The great thing about these programs is that they come free and are easily accessible right through your control panel, which is provided to you through your web host. They all have similar features that will help you find out things you may have never even thought of.