When it comes to social media for business to business, there is nothing larger than the LinkedIn network. For professional employees and small business owners who are looking to network together, LinkedIn is the social media network. LinkedIn is where business owners and professionals come together to discuss new business ideas and networking opportunities. While Facebook is still the largest and most popular social media network in the world, LinkedIn comes in second place with Twitter in a distant third.
As a small business owner it is highly important that your business has a presence on the LinkedIn network. A business listing page on this social media network will ensure that your professional audience can easily find your business and learn more about your brand and what products or services you have on offer.Learning how to use LinkedIn to get more business does not need to be a complicated task, as there are plenty of simple things which as a small business owner can implement to ensure that you have a standout presence. With a few changes in place and by following best practices you’ll be tapping into Linkedin’s network of professionals in no time.
LinkedIn enables you to create a business page with robust capabilities, allowing you to optimise your profile and target an audience via keywords or terms which are specific to your brand. When creating your business profile on this social network be sure to use descriptive terms as much as possible. While it’s important to remember that LinkedIn is a social network, you should always keep in mind that unlike Facebook this social media network has a more business focus. When posting content on LinkedIn be sure to stick to business style posts and keep your social posts for other networks such as Twitter and Facebook.
Through publishing highly informative and engaging content related to the industry in which you operate in, your business will begin to build trust and relationships within your network. As a small business owner, time saving tools will help to speed up your LinkedIn marketing processes. The LinkedIn network provides business owners with a premium LinkedIn account known as sales navigator, which will enable you to harness the social media networks user base in a way that will accelerate your relationship building strategies and connect you to more networking possibilities.