To successfully market your small business on Facebook, the thing to remember is that Facebook is unique and differs from other social networks like Twitter or Instagram.
Facebook users do not like being sold to
Facebook is as a fun social space where they communicate with friends and family, look at cool photos – even cat memes. Selling aggressively will turn people off. None of us like our space highjacked with “buy now” text.Do not give people a reason to leave negative comments. If you post about your sale repeatedly without making it interesting, people will unfollow and that will hurt your business.
It is important to create a plan when developing your social media marketing strategy for your small business
It is important to have a clear goal for using Facebook and a strategy to achieve that goal. You need to set goals and what you are going to do to achieve them, create content that people will look at and hopefully share and then how will you measure the success of it.
Give your small business a a personality. People would prefer to interact with something they can relate to rather than being sold or dictated to
Users of Facebook like to chat to real people and not to a boring spokesperson. Juicy Online Media uses a relaxed style because that is who we are so try and use a style of voice that suits your small business.
How regular should you post to Facebook?
Facebook users check their account at least once a day but many 2 – 3 times. There has been much chatter about this but once a day can be acceptable. To be honest, you should post when you have something interesting to say. Maybe consider other social networks rather than bombarding Facebook though. People are quick to get tired of seeing your name come up in their feed so just be careful. When it comes to times of the day, think about when you are most likely to check your feed, then post around those times.
Be on top of comments
There are features to monitor comments but encourage people to talk on your page. Try and reply as quickly as you can because if you fail to respond, they will think that you do not care and eventually stop caring about you.
With every post try and use images
When you read your feed, your eye always gets drawn to images rather than text. It is the core of Facebook that images and videos can be shared and viewed amongst people. Give them a reason to click and share.
