You write all this amazing content and think it is the bees knees, post in on your social channels like Facebook and Twitter and sit back and feel proud of yourself waiting for the likes and comment to roll in but you only get a few bites.
There are many variables when it comes to gaining traction with social media posts. Considering that Facebookâ€™s algorithms only give you around 5% engagement, and competition is at an all time high, you really need to work hard to make people notice you. Have a think about how many posts you see on your feeds. If you are flicking through them on a mobile device, a post with just text will be missed whereas an image will grab your attention and make you stop to look.
Humans are geared to process images much faster than text so try and do it with each post. Posts need to be visually effective to get people to click and read your content so having the ability to show a possible customer how awesome you are is much better than writing it.
You have an opportunity to be unique in your image choices by going out and taking some pictures yourself and keep them for when you need to write posts or even purchase some stock imagery. When you live near the Sunshine Coast, Gold Coast, Byron Bay, Ballina and Coffs Harbour, go and take some beautiful beach images. Use the surf and sand to show the lifestyle and what it is to be in those areas. If you are more towards Lismore or Grafton, take some photos of the landscape, farm land or forests.
You could also develop your own memes in the hope they go viral and get your audience laughing. A Meme can help you promote your business and connect with your customers without being too pushy. Creating your own original memes and share them on your social channels.
Another way to gain interest is to use infographics. Infographics are a perfect way to show and educate followers on processes about a particular topic.
Using images in your social media marketing gives you the chance to create a personality by engaging your audience visually and showing a side of your business that is personal, informative and fun.