If you are in the process of inflating your brand/business and looking for the latest trends in the content marketing space, try out the Sponsored Posts feature available in social media sites. This can help small businesses market themselves extensively within a small budget, for it is cheaper and more targeted than a billboard.

Facebook with its over 1 billion active business advertisers is an ideal place to promote your brand. Facebook’s Promoted Posts and Sponsored Story features along with your thoughtful content can create a solid customer base for your products and expand your circle. After your Promoted Post campaign ends, Facebook emails an itemized receipt that indicates how much of your budget was spent on fans and friends of fans, respectively, as well as how many clicks and impressions were driven by the promotion. This indeed helps to keep track of the effectiveness of your native marketing campaign.

Twitter with its 500 million active global users has also developed a good set of tools and solutions to help businesses especially small and medium ones, make their presence known. Twitter also comes with specialised advertising platforms like Promoted Accounts, Promoted Tweets, JustRetweet that amplify your tweets to a wider audience to drive more engagement with your content. Twitter is now also looking at making images and video content part of the user experience which means advertisers can go beyond text ads and links.

LinkedIn being a B2B social networking medium, provides effective business-focused features and services. LinkedIn’s Sponsored Updates is a paid media component which helps promote your message to followers outside your company page. Simultaneously, you can identify who sees that message, so that your marketing efforts can be focused on the right people. Another potent advertising tool in LinkedIn is Sponsored InMail which allows businesses to send out targeted InMails/Direct Messages to a wide audience.

Instagram also rolled out their marketing tool Sponsored which allows brands to monitor their posts and campaigns by providing information on reach, impressions, and engagement. Instagram is working hard on this feature so that the ads remain true to the spirit of the Instagram community.

Social media sites are today highly equipped to segment an audience and build your social communities and followings. The sponsored social media posts are very user friendly and can be used as a lead generation tool for your business. The metrics will allow you to attract a bigger chunk of the voracious social media users and optimise the targeting of your content delivery by reaching out to the appropriate audience.

But folks, do remember one vital point—No content can make an impact on the desired audience unless it is incredibly catchy and click-worthy. So, do ensure that your content is replete with engaging ideas, eye-catching content, interesting offers and ads, to create an edge.