Ways to grow your social media audience

The year has just begun and there are many ways in which you can effectively boost your social media audience, and at the same time better engage with your followers. Below we have listed some of the most popular ways in which you can ensure that your social media marketing strategy stays on target and returns amazing results.

Commenting on posts

Gaining increased exposure to your social media business page can be done so organically, by interacting with your audience on the pages which they personally like. While this can be time-consuming, it’s a great way to interact with your fans and increase your followers at the same time.

A clever way to do this is to create a list of similar brand accounts to that of your business and genuinely leave comments on posts which engage with their audience. This will increase your brand presence and will expose your business too people who frequent your competitor’s Facebook pages

Invite people to like your page

A popular feature on Facebook which has been around for awhile, but one that few people are aware of, is that you can increase likes to your Facebook business page by inviting people who like your posts.

By using this clever marketing strategy, you can quickly increase the likes to your business page. To take advantage of this strategy you simply need to click on the post which has been liked, which will show you the person’s name and allow you to invite that person to like your business page, if they haven’t already done so.

Be consistent with your posts

When communicating with your audience and sharing content that is engaging, you should always remember to stay consistent with the content which you post. Consistency will ensure that your brand message stays on target and will also ensure that the likes to your page and followers increase over time.

Take advantage of live video

When it comes to engaging with your followers on the social media networks, Twitter, Facebook and even Instagram allow you to use live videos. Communicating with your audience via the medium of live video, allows you to add an additional layer of personality to your brand.

Live video will make your audience happy and increase likes to your business, as you are taking the time to communicate with them on this more personal level. You can easily create a live video in Twitter and Facebook directly from the apps on your smartphone and the video will broadcast directly to your business page.