Timing in life is everything and it’s the same online when it comes to posting your business content on social media networks like Facebook. You want to make sure that you only publish your posts when you stand the best chance of the majority of your audience being online and seeing it. There is no point posting to your business Facebook page if your audience is not online, or is too busy viewing the content of your competitors.
By posting at the best time of day when your audience is online and more receptive to your posts, you will be able to enjoy the benefits of increased engagement, comments, likes and shares. The timing of the content which you publish on Facebook is highly important so it’s vital that you get this right.
Depending on the market in which your business operates in this can be very different from that of other businesses in other industries. You want to make sure that you are only posting new content when the majority of your audience is online. But, this can change depending on the days of the week, the time and the size of the following of your Facebook page.
For Australian small business owners, getting this right is crucial to the long-term success of your social media marketing campaigns. You may be posting high quality content to your business Facebook page but if nobody is online at that time of day to view your content, your efforts will be wasted.
While you should always test this for yourself, as a general rule, the best times to post your content to Facebook is on Monday, Wednesday, Thursday and Friday but this also comes down to your unique business and who your target audience is. Most people are generally busy with other obligations on the weekend so it’s best that you save your content for posting during the weekdays when there is a greater chance of it being seen.
When do you notice your best response is on Facebook? Have you tried different types of content on those days to get a better gauge of what your audience likes?